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Environmentalists protesting against ExxonMobil's attitude towards climate change seem to have hit a raw nerve with the supermajor, which has come out fighting in a bid to defend its reputation.

Upstream - November 15, 2001


Full article

Kicking up a stink at Esso

US supermajor fights fallout of green offensive

Environmentalists protesting against ExxonMobil's attitude towards climate change seem to have hit a raw nerve with the supermajor, which has come out fighting in a bid to defend its reputation.

In Britain a nationwide Stop Esso campaign -- backed by Greenpeace, Friends of the Earth and student group People & Planet -- has been calling on motorists to boycott the supermajor as one of a number of moves designed to exert pressure on the company.

While the real effects of such boycotts are questionable, there is little doubt that having its reputation dragged through the mud by such a noisy campaign is proving a difficult experience for the US heavyweight, particularly in Europe.

ExxonMobil's subsidiary Esso is being hit by student protests around the UK. Its graduate recruitment process has been hampered by campus demonstrations by People & Planet, which has followed the company around universities telling fellow students of its poor environmental record.

At Cambridge University students were recently greeted by the unusual sight of protestors in swimware trying to draw attention to sponsorship links between its department of chemical engineering and the supermajor.

Esso has endeavoured to counter these protests with a letter that it has included in information handed out to potential recruits -- one of a number of moves made within the past few weeks to rebuff protestors' claims.

However, not all of Esso's public relations efforts have proved particularly well targeted. Following the recent Greenpeace Business conference in London -- packed with company representatives from a range of business areas -- Esso wrote to all attendees warning them over "the misleading portrait of our company".

Greenpeace had invited Esso to attend its conference but it failed to show up. The supermajor's concern centred around a publication called 'A Decade of Dirty Tricks' in which the environmental group cites 25 ways where, it claims, the supermajor has tried to sabotage the Kyoto climate change process.

Unfortunately for Esso the Greenpeace publication was not, as it thought, included in delegates' conference packs. By drawing so much attention to the document Esso has ensured bestseller status for 'A Decade of Dirty Tricks', which is now very much in demand.


[Previous article: "August 29, 2001 - Exxon CEO Lee Raymond's Stance On Global Warming Causes a Stir"]
[Next article: "November 22, 2001 - Esso Tones Down Tree Week Sponsorship"]

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