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07/05/2004

London - 07 May 2004

THE DAY AFTER TOMORROW: WHO WILL YOU BLAME?
CLIMATE MOVIE SPARKS SPOOF NET CAMPAIGN

Scroll down to read what the media has to say on the film.

Environmental campaigners have taken up a challenge from the producers of the upcoming blockbuster The Day After Tomorrow, by launching a new website.

www.thedayaftertomorrow.org is a spoof on the dot com website of the same name. The movie, to be launched on 28 May, recounts a fictional disaster in which climate change brings about a new ice age. The producers have stated that campaigners should take advantage of the film.

The parody website, launched today by Greenpeace, will roll out in at least six countries and four languages. But the Greenpeace site lays the blame for climate change squarely at the feet of the U.S. administration and oil company Esso by asking the question: “The Day After Tomorrow – Who will you blame?”

“Millions of people will see this film and want to do something about the growing menace of global warming. When they visit our site, they’ll learn about the real life disaster of climate change – currently being directed by Esso and produced by George W Bush,” said Rob Gueterbock of Greenpeace. “This movie may be fiction, but climate change is real and we know who the bad guys are.”

Visitors to the site can see Greenpeace’s own movie trailer, which features real impacts of climate change (special effects), a factual update on the science and a chance to “re-write the ending” by taking action.

Greenpeace is also launching a massive subvertising campaign. More than a million movie-style stickers are now in the hands of activists across the UK, ready to let the public know who’s to blame for global warming. The environmentalists’ campaign comes as the Bush administration attempts to stifle the film’s message. The New York Times recently published an internal administration memo showing how NASA scientists were ordered not to comment on the film. NASA later rescinded the order, after scientists protested.

Read the media stories

* Scientists praise Hollywood's Global Warming. The Guardian 13 May 2004
* Ice age movie is realistic, says chief scientist: The Independent 13 May 2004
* Global warming ignites tempers even in a Movie. New York Times on the internal fights at Fox, 11 May 2004.
* "scientists warm to chaos flick" - Associated Press, May 04, 2004
* NASA gags scientists - New York Times 25 April 2004


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